EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono. The company’s mission is to create beautiful clothing while fostering sustainable employment in developing areas of the world, particularly Africa.
EDUN is a for-profit business founded on the premise of trade, not aid as a means of building sustainable communities. The company works on a micro-level to help build the skill sets of factories where the clothes are produced. EDUN is currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar.
In addition, EDUN acts as a voice encouraging the fashion community to do business in Africa and thereby help bring the continent out of extreme poverty. In 1980, Africa had 6% share of the world trade. By 2002, this had dropped to just 2% despite Africa having 12% of the world’s population. If Africa could regain just an additional 1% share of global trade, it would earn $70 billion more in exports each year. This is several times more than what the region currently receives in international assistance.
While EDUN’s primary focus is trade, we are also working towards using more organic materials in the collection. Organic cotton is not only a responsible environmental solution, but also provides healthier working conditions and is a valuable market opportunity for farmers in Africa. Currently, all of our t-shirts are made from 100% organic cotton.
In 2007, EDUN launched the edun LIVE brand. The mission of edun LIVE is to help foster trade in Africa through high-volume sales of blank t-shirts to the wholesale market. From the fields where the cotton is picked, to the final printing process, all edun LIVE products are 100% African, from “grow to sew”. To find out more about edun LIVE, go to www.edun-live.com.
EDUN is a full fashion collection for men and women, including tops, bottoms, denim, dresses, jackets, knits and sweaters with prices ranging from $36 – $400. The line is sold in leading department and specialty stores nationwide as well as selected retailers in UK, Italy, France, Japan, and Sweden. The edun LIVE range is a business-to-business initiative, available exclusively online at www.edun-live.com.