DESIGN AESTHETIC
The EDUN branding includes signature prints and graphics. The Rainer Maria Rilke poem The Eighth Elegy is imprinted inside the pocket of our jeans as well as the inscription "we carry the story of the people who make our clothes around with us." Taping on jackets, tops and denim also bears this slogan. Additional branding details include black lacquered buttons and pins, grograin and velvet ribbon, and shiny black zippers. | |
The EDUN collection takes an edgy, modern approach to classic silhouettes. The range for women includes denim in fashion fits, organic graphic tees, fleece tops, sweaters, knit and woven tops, along with blouses and dresses. For men, the line also includes denim in classic fashion fits and organic graphic tees, as well as fleece tops, hoodies, sweaters, woven shirts and casual jackets. The color palette pulls from the various shades of nature at night, from dusk through dawn. EDUN is both beauty and brains. Part rock & roll, part punk rock, EDUN pulls intellectual inspiration from the 1920's Berlin Weimar culture combined with the artistic romance stirred by the art nouveau movement in Paris of the late 19th and early 20th centuries. [read more...] |